Campaign Summary
The TOPkit SUS Outreach 2024 Campaign was a dynamic series of events geared towards soliciting involvement of all those involved in faculty development and online learning at Florida colleges and universities. TOPkit is funded by the State University System (SUS) of Florida with the purpose of creating an online location for all of us to share our expertise and learning experiences. From our smaller state colleges to our larger state universities, we wanted to hear from you. It is only from this open communication that we can plan, provide resources, and support our important stakeholders in the TOPkit community.
Please review the TOPkit Florida Faculty Development Outreach Campaign 2024 information below to learn about the campaign purpose, host and site locations, and next steps for this initiative.
If you’re interested in contributing and joining the TOPkit Community please fill out the form and we will be in touch with you!
Campaign Purpose
The purpose of the TOPkit Outreach Campaign is to raise Florida colleges’ and universities’ interest in utilizing and contributing to TOPkit. We plan to:
1. Tap into current Workshop presenters and tap into their strengths and ability to contribute.
2. Educate the TOPkit.org community about the mission.
3. Explain why the mission should matter to them.
4. Show supporters how they can get involved. Promote the submission of SUS experts in the TOPkit community (Website content, AskADDIE, Digest, Ambassadors, Workshop, and events)
5. Reinvigorate the Ambassador Role and ways one can help TOPkit.org as an ambassador.
6. Define specific key performance indicators (KPIs) to gauge the success of the campaign.
7. Provide qualitative data to the Advisory Board from the campaign about:
– What draws SUS users to our mission?
– What messages and events are the most engaging for them?
– Are they interested in annual events/involvement, or do they fall into the other categories?
– What aspects of our mission do we want to draw the most attention to?
– What’s their current usage of our website and initiatives?
– Will we target mainly existing users/members, or will we aim to grow our audience with new supporters?