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Thank you so much for sharing this effective practice Michelle.
So much of what we do really comes down to marketing and communication, and it’s easy to over communicate even with good intentions. As you mention in your post, blanket communications that don’t apply directly to me could create confusion and over time it becomes all too tempting to just delete all mass emailings from a particular sender. Sending targeted messages takes a little extra work and may even require collaborating with other departments to identify the appropriate list of recipients (as in your TurnItIn example), but it is certainly time and effort well spent.
What a great idea!