Activity

This is something we’ve been re-evaluating at UCF. I like to use the analogy that instructional designers are sales reps and sales engineers – building, nurturing, and cultivating their relationships to retain services of the distributed learning units. I can send out mass emails all day, but with a 12-15% open-rate I’m nowhere near as effective as the personal relationship they’ve built.

Institutions are starting to look at CRM solutions like Salesforce for recruitment. Why not start the conversation to use these same tools for internal relationship management? Other tools like MailChimp also provide selective audience controls and allow users to automate messaging, while maintaining some control over the message. Messaging metrics are also a plus.